What We're All About
Making products that look great, function properly and that don't cost a fortune has always been a key focus of the brand, while backing the product with the best team in snowboarding today. Many things have changed over the years, but the passion behind the brand and the love of snowboarding remains the same. We pay homage to our roots while looking forward to the future.
We use Carl Zeiss lenses in all of our sunglasses. Zeiss is the standard for quality in camera optics and sunglass lenses. All of our lenses offer 100% UVA and UVB protection. Our frames are made with ultra lightweight and durable acetate.